East Buy,My Mothers Friend 5 an online retail spin-off of former private tutoring giant New Oriental, is reportedly preparing to begin selling on the livestreaming service Taobao Live by the end of August. Following its debut on the Alibaba-owned app, the e-commerce newcomer will be able to engage with consumers across three distinct platforms: TikTok sibling Douyin, its standalone app, and Taobao. According to a 36Kr report, East Buy is currently in the process of forming a team to establish its presence on Taobao Live and has been seeking potential suppliers. However, the company declined to comment when asked about the issue directly. Taobao boasts the highest user activity level among Chinese retailing platforms, with the app’s average daily active users increasing by more than 6% every month since April. [36Kr, in Chinese]
